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Your About Page

Posted by on Jul 9, 2015 in Uncategorized | 0 comments

HLP-about

Arguably, the About page of your website is one of your most important pages on the site. It is important because it contains information that everyone wants to know. This is true whether you are selling products, services, or strictly providing information in the form of a blog.But what is it that people are in such need of, that they always seem to migrate to your About page? Here is a clue. It is not all about you.

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Does Your Website Need a Photographer

Posted by on May 18, 2015 in Uncategorized | 0 comments

steampunck-camera3

Does Your WebsiteNeed a Photographer?

Many people ask me, in the course of developing websites, if they need to hire a photographer. The answer I give most often will leave some photographers flatfooted. But before we get to that answer let me convey a couple of known facts about images.

First of all, our brains process images much faster and with more cognitive detail than text. (How much faster is up for discussion. Some believe it to be 60,000 times faster.) Second, humans store images in their long term memory in something called “chunks”. So if you want someone to remember some “factoid” of information, [Read more]

Google Mobile Ready

Posted by on Apr 16, 2015 in Uncategorized | 0 comments

black-couple-mobile-phones

Will it be Mobilegeddon for your websites?

Google is changing the Rules Again

Is your website Mobile Ready, and who cares? Google has announced for some time now, that it is changing the rules for who gets top billing on Google searches. Why you should care about this!

But before we go any further, read this paragraph carefully. Google has a couple of different searches, which give different search results on various devices. One result for mobile devices and a different result for

Check your site now!

Mobile Ready Test

When I first heard of this I was mistakenly thinking that this applied to tablets and phones, however it appears it only applies to phones. This is according to Google. Click the button to check your site.

all the rest of the searches (I’m making this simplistic). How do they differ? Here is a real life explanation for what Google is up to:

You are standing on the sidewalk, in front of a Chinese restaurant and you want to know what people think of the food. Click to Read More

Yellow and Website Design

Posted by on Mar 17, 2015 in Uncategorized | 0 comments

HLP-smiley_face

Yellow: Good Color for Websites Or Is It Just For The Sunday Funnies?

So what is it with the color yellow? It’s history and purpose is all over the place. Some folks associate it with wealth and sunshine. Other folks liken it to treason and betrayal. Yeah, yellow is special.

Yellow really has a symbiotic relationship with humans. Yellow is the happy color. It is the color of enlightenment, Click to Read More

SEO Smoke and Mirrors

Posted by on Mar 5, 2015 in Uncategorized | 0 comments

seo-smoke-mirrors

Search Engine Optimization

So you have a website and you are trying to drive traffic to it, hopefully, in a variety of different ways. Most common is to insure that Google, Bing, or Yahoo index your pages. But how, exactly does this happen?

That’s the smoke. Yes, I am a website designer,and yes I should know all the answers for SEO, but none of us really know the whole picture, (except the engineers at the search engine companies and they are not talking, too much). Designers and Click to Read More

Thurgood Marshall

Posted by on Feb 24, 2015 in Uncategorized | 0 comments

HLP-black-history-month

Business and Social Justice

In business we sometimes shy away from topics that we perceive as not being directly related to “business”. But with this being Black History Month, I wanted to take the time to reflect on someone that I think is one of the greatest influencers, with respect to Click to Read More

Wearing Your Website

Posted by on Feb 17, 2015 in Uncategorized | 0 comments

Horizontal Light Productions

Would You Wear Your Website?

In the business world, even in this era of casual chic, when you present yourself in front of others, you always insure that you look your best. If you were going to a job interview, and your website was your attire, would you be proud to wear your website?

Not face to face with an interviewer? Your website still performs one of the first steps in the decision making process of making the cut, so that you become one of the finalist. You should shine here. You own the discussion about Click to Read more …

Real Colors for Business

Posted by on Feb 3, 2015 in Uncategorized | 0 comments

Horizontal Light Blog

Are Black and White Colors?

Sometimes you hear people talk about black and white, as if they were colors. But are they really? The tiger in the photograph was originally full color, but photoshopped for this article. Many times graphic artists like to “pump up” the color for dramatic effects, even though the final outcome becomes quite an eyeful, to say the least. But what about black and white?

Technically speaking pure white is the absence of color. Put another way, you cannot make white by getting several Click to Read more …

Websites and Social Media Sites

Posted by on Jan 29, 2015 in Uncategorized | 0 comments

mime_secretl … how much is too much

Make use of both your website and your social media sites to help “tag team” your message and your presence. However, pay attention to quality over quantity. Here are some ideas and practices you may want to consider with your on line presence.

With new technology it is just a click away to automate the process of writing something on your website/ blog and posting that same article to your social media outlets. Web designers have been taking advantage of cross posting Click to Read More

Language Gap

Posted by on Jan 24, 2015 in Uncategorized | 0 comments

Have you ever considered having all or a portion of your website in another language? When people hear this, they immediately think of the cost, and hey, I don’t speak another language. How would that benefit me? Consider this.

It’s not just about you. There are many people here in the U.S that are multi lingual, but may not have the best writing skills in English. Then, there are other people who have a good writing skills in English, but who are not multi lingual. There should be a marriage here somewhere.

Although this is not the complete answer, Click to Read More